Getting Work & Marketing
Finding customers, lead platforms, Google Business Profile, reviews and referrals - what works for a small outfit.
6 guides in this section
Guides in this section
Do I need a website, and what should it actually do?
Yes, you need a simple website you own, because it is the one piece of your online presence that no platform can change the rules on, take down, or bury, and...
How to get more reviews the honest way
The biggest reason good tradespeople have few reviews is simply that they never ask, so the fix is to ask every happy customer, make it one tap, respond to...
Getting work without paying for leads
The work that keeps coming is built on three things you own outright: a Google Business Profile that shows up when locals search, a steady stream of real...
How to set up Google Business Profile to get found locally
A complete, verified Google Business Profile is the single highest-return, zero-cost thing a local contractor can do, because it puts you in the map results...
How to build a referral network that keeps work coming
The cheapest, highest-closing work you will ever get is a referral, because it arrives pre-trusted, so the play is to earn referrals from two sources at...
What paid lead platforms actually cost you, and what you own at the end
Cost per lead is not cost per job. The arithmetic that shows what a won job really costs, why shared leads cap your win rate, and what you own when you stop paying.